Main typeface
Our typeface in use is Roobert Regular, Medium and SemiBold style for Headline and Body typography. It has been chosen for its technical character and friendly appearance.
Roobert Regular
Roobert Medium
Roobert Medium
Brand guidelines
Guidelines
What's This All About?
Using our brand guidelines will help you align touchpoints of all kinds, leading to more consistent (and consequently stronger) brand experiences. These guidelines are here for anyone who wants to create something new but needs a push in the right direction, or for the professional who needs to know what, how, why, and when we build things.
It's important to create content of all kinds, to practice what we preach. It's not meant to strip away your creativity but rather set some ground rules of how to operate. This way, we'll create a better brand experience for our audience.
Logo
The Neonomics is a custom wordmark and acts as a distinctive and recognisable signature on all our communication. The logo where possible should be used in green, yellow, or purple versions. This is for use on all coloured backgrounds that make up the identity. The logo should never be tampered with or adjusted from its original shape.
Wordmark
This is our main logo. It consists of a custom wordmark.
Variations
For optimal contrast with dark backgrounds, the logo can be inverted.
Safe space
To ensure the logo is treated with respect and keeps its clarity, there are rules set for clear space around the logo. The letter “N” in the Neonomics wordmark is used for a metric for clear space around the logo. This is essential to the “tight” appearance of the layouts.
Symbol
The graphic system for Neonomics is based on the symbol N-shape from the logotype. It’s the main character of the identity and represents the shape of the transaction.
Sizing
The Neonomics symbol “N” is designed for good readability in small sizes and to be easily recognisable.
Color
Primary palette
The primary palette for Neonomics is built up of 4 colours which consist of Green, Yellow, Purple & additional Blue. These colours make up the distinct main expression of the brand. Green, Yellow, Purple & additional Blue are used for colour typography and for background colours.
Neonomics Green
RGB 20.50.50
HEX 143232
Neonomics Yellow
RGB 244.248.157
HEX E0F89D
Neonomics Purple
RGB 169.162.249
HEX A9A2F9
Neonomics Blue
RGB 144.228.255
HEX 90E4FF
Typography
Secondary typeface (Fallback)
For devices that do not have Roobert typeface available or in cases where Roobert doesn't work, such as Hubspot and other third-party providers, we should use Helvetica as a fallback font.
